I understand the softmax equation is
$\boldsymbol{P}(y=j \mid x)=\frac{e^{x_{j}}}{\sum_{k=1}^{K} e^{x_{k}}}$
My question is: why use $e^x$ instead of say, $3^x$. I understand $e^x$ is it's own derivative, but how is that advantageous in this situation?
I'm generally trying to understand why euler's number appears everywhere, especially in statistics and probability, but specifically in this case.