I have an assignment to do, no calculations needed but would need to decide what to use and how I would run it.

Data from 2 questions:

"Select up three personality traits that you would find most appealing for a company in this category". - For this I have percentages and raw data for 18 attributes.

"To what extent does BRAND X embody each of these traits today? -For this I have percentages and raw data for 2 brands from scale 1-10 for those traits in the previous question.

Question states "...higher-order statistical analyses (like regression, PCA, k-means) are not necessary but of course will be looked upon highly. If you do not run higher-order analyses, it would be great if you could document (in an appendix slide) what analyses you would run and how you would run them. ..."

What statistical analysis would best fit the scenario, and how should it be run? Explain like I wouldn't know anything, which is close to truth.


  • $\begingroup$ This is not the right place to ask other to entirely do your assignments. You should add least come up with an initial attempt and then formulate specific questions. $\endgroup$
    – BanDoP
    Apr 2 at 20:20


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