Given a webpage url and the extracted article text from the given page, I want to calculate a probability of the article to be content marketing.
I consider content marketing as differentiated from spam, because it is to admit, content marketing makes some serious efforts to deliver real information to the reader. But the true reason behind the effort of writing an article in the context of content marketing is to sooner or later guide the reader to a newsletter subscription, a product landingpage or to contact the author. In the language of content marketers this kind of qualified reader is considered a "lead".
1. call to actions
I could by using Knn or Bayes simply test the scentences in the article text against a training set of known CTAs.
Okay, this where NLP comes in and this is all nothing else than spam detection.
2. link structure
I possibly can find strong evidence on content marketing motivation, in the outgoing links of a certain page or article. If it links to a landing page styled product page (some heuristics to identify these kind of webpage are needed as well) and a lot of other sites of the website link to a "near by" page.
By "near by" I mean text similarity, optimized for a (and the same) keyword.
question So what do you think about this? How could scoring look like. How should a probability model look like? Are there aspects, that I miss? Does anyone have some experiences in this field? Is a paper out there? Does anyone know some resources for this?