I'm currently working for a health company in Brazil, and I want to create a Predictive model that would find users that are one step close to book an appointment.
We currently have 1 million visits per month, and 60% of this visits are not booking anything (exam, consult, checkups, etc). I believe that with ML, we could find which users would book if we make a call or send an email.
I have been a professional web development for the past 7 years, but I don't have the skills to create a Predictive model, so I'm looking for directions, a way to start.
We do have Google Analytics, but I'm thinking to create a simple software that would track:
Age Gender Which pages the user visited How many time the user expended in each page Name
Then, I could segregate the users in two groups: the ones that booked, and the users that didn't book, and then... I'm stuck.
Could someone give a direction? Should I create a software to track this information or use GA? I want create a demo to get financing, so I don't have much time :/