I have a linear model used for prediction, with around 30 predictors, which are car usage rate as in percentage, across different zip codes.
All these predictors have the same unit, as they are all car usage percentage.
The problem comes from the fact that some zip codes have very 'inactive' car usage: the values is often 0, or much smaller compared with others.
When I use general linear models, such as LASSO or ridge, I usually standardize my data first. Through standardization, these 'inactive' predictors actually got amplified.
I am wondering if there is a systematic way to restrict the beta's of these inactive predictors.
Does anyone have any insight?