I have a user journey where I have data of the format:
userID, did_interact_with_feature(0/1), did_convert(0/1)
I want to verify the hypothesis that if a user is engaging with the feature, he's more likely to get converted.
Now I can get the % of user who engaged in feature and then got converted. But I seem to have hit a mental block here.
I was leaning toward a z-test, but could not formulate the problem.
Any help really appreciated.