I have a dataset which has demographic data available for a list of new customers. the data does'nt include transaction data of the customers.
I want to identify the top 100 potential customers among these customers. Im aware that we can make use of clustering to segment these customers.However, I have two more variables in my data which are Rank and Value.
What approach should be taken when rank and value of customers are given.How do we interpret the clusters given these 2 variables.
Need some guidance on this