Our team is writing a paper about uplift modeling considering time heterogeneity using Machine Learning model and Causal Inference theory; the example would be like, in marketing, a model maximizing gross-profit of an advertisement campaign by properly choosing the reachable customers based on their not only the fixed but also time-series properties (e.g. not only gender, living location and number of purchases, but also when/how much they have purchased). Since we want to examine the pure effect of the advertisement by eliminating the effect of customers who could make a purchase without advertisement, we need to run RCT as well.

We are looking for some public data to verify our models, but so far found only this one and its data is not enough...

Could you share the other websites providing that kind of data?


Your Answer

By clicking “Post Your Answer”, you agree to our terms of service, privacy policy and cookie policy

Browse other questions tagged or ask your own question.