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Underminer
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At this point in the experiment, nothing you can do can correct for the sampling group differences to make them equal. The only thing you can do is make assumptions about how the two groups will behave.

If you can safely assume that previous treatments that you have applied using the even/odd sampling method will not interact with the new A/B test, then a difference-in-differences method would be appropriate.

Underminer
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  • 5