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Results tagged with churn
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user 59944
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Should I use "Recency" as an predictor for churn if I want to catch churners early?
You may calculate the ratio of churn-90 customers who became churn-365 to understand the problem deeper. I expect it depends on industry and other factors. … In general, churn-a to churn-b ratio may give you a better vision. Then plot different combinations of a and b. …
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