I am performing extensive customer segmentation analysis and so far implemented Gaussian Mixture Models, K-Means, and Hierarchical Clustering. For the most part, the algorithms agree on the structure of the clusters and well as the number (7-8). I would like to know if there is a common method to either...
- compare similarity between clusters. Can you apply Adjusted Rand Index to two different clusterings of the same data (k-means clusters vs gmm)? I was under the impression ARI is used in instances where you know the truth of the data.
- Find the common clusters within the clusterings. If all of the algorithms say one cluster is defined by high spending, then is there a way to determine the best centroid(s) to use for a "Master" cluster? Is it common to cluster the cluster results?