I have two data sets:
- Customer demographic data;
- Transaction data of the customers.
Now, if I have to identify potential customers to develop a marketing strategy, I would make use of clustering to identify the similar groups and develop a marketing strategy accordingly.
How could I proceed to identify potential customers in a new list of customers not previously seem by the clustering algorithm? Is it like we apply the interpretations we observed from the clusters formed to the new customers??
Need some guidance on this.